Ultra vibrant color on dark hair. Anti-drying creme gel with olive oil. Intense shiny color & incredibly soft feel. Up to 100% gray coverage. Discover our 1st intensifying permanent haircolor tailor made for you! Intense color meets intense care! Anti-drying creme gel color formulated with olive oil. Intense Color Results: Perfectly balanced color dyes deliver intense, visible high reflect color on dark hair. Intense Conditioning Color: Nourishes with moisture as it colors for ultra smooth, shiny, soft hair. Non-drip creme-gel spreads easily and evenly on all hair textures from natural to relaxed.